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Artist Q&A

Laura Sheldon

It’s great to have local designer and illustrator, Laura Sheldon, supporting the Step Up to Beat Covid campaign.Throughout the pandemic, she created illustrations reflective of her own fears and worries to help others know that they weren’t alone.

She has used her passion for connecting with others through art to bring the campaign to life. Here she tells us how:

Q. How does it feel to be a part of the campaign? 

I'm very humbled to be asked to play a part in the campaign. It's such an important subject that has tested our resilience. I feel that this campaign is an extension of my previous illustrations through the pandemic encouraging people to continue their efforts to help beat the virus.

Q. What inspires your art style?

My inspirations are taken from art deco, psychedelia and surrealism.

Q. How would you describe your art style?

My style is fun, quirky, flowing and colourful. For the campaign, I put my characters at the heart of each slogan. I just love drawing people. And, I actually have used my own handwriting for the type. My hope is that my art style can bring a humanistic quality that feels hopeful and encouraging.

Q. Why do you believe Step Up To Beat Covid is important? 

Honesty, I think everybody is exhausted after the last two years. I hope this will encourage us to find the strength to keep going and learn to live with Covid, together safely.

Q. What is your hope for your campaign artwork?

I hope these illustrations will be a gentle reminder to us all to find the strength to continue to reduce the spread of the virus. 

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